Global running and competitive status study of Shire plc 187 Essay

Global running and competitive status study of Shire plc 187 - Essay Example With around 15 brands operating under the umbrella of Shire Plc the company has not only enhanced their market place but also diversified their business operations (Shire, 2014). Recently Biopharmaceuticals Company AbbVie opted for taking over Shire Plc and after numerous reconsiderations and deals between both the organisations the deal was called off. The initial offer of AbbVie was  £27.3 billion which was then increased to $54.8 billion (Bennett and Chen, 2014). However, given the changes in the US Tax Inversion process, AbbVie backed out of the merger process for which they will have to pay a total of $1.6 billion to Shire Plc as breakup fee. Following this change in their strategic activities, Shire Plc experienced a steep fall of 27% in their share prices (Yahoo Finance, 2014). The target market of Shire Plc is patients suffering from behavioural health, gastrointestinal problems and other rare diseases (Shire, 2014). Shire Plc has also developed a good brand value in the market of regenerative medicines. The target markets selected by Shire Plc hold some of the largest consumer segments in the healthcare and pharmaceutical industry (Angell, 2004). One of the core competencies of the company is the diversity in their customer offerings. The interesting fact about the management process of Shire Plc is that all their business success has primarily come from their mergers, acquisitions and alliances (Market Line, 2014). The ability to integrate the various cultures with the organisational mission and vision has gained them a unique competitive advantage that provides both cost and differentiation advantages over their competitors. However, Shire Plc is still largely dependent on their Attention Deficit Hyperactivity Disorder (ADHD) drugs for generating market revenue while other categories such as medicines related to Gastrointestinal or Hereditary Angioedema are still not able to

Community analysis: Mocksville, North Carolina

Community analysis: Mocksville, North Carolina COMMUNITY ASSESSMENT Introduction The community of Mocksville, North Carolina comprises a vibrant neighborhood with over 5,000 residents (Town, 2015). Mocksville’s town center has a well-established organization for economic opportunities, and is enclosed by four large oak trees, which anchor the center of town, and offer a beautiful sight as their branches extend over Main Street. Mocksville also offers education opportunities with state of the art technology. The system runs from pre-school through high school and early college. Civic clubs, recreational activities, performing arts and a strong respect for values are also aspects that make Mocksville, North Carolina a great place to call home or to visit (Town, 2015). Through collecting community data about the citizens, and conducting a windshield assessment and an interview, a need was discovered within Mocksville, and a plan to address that need was formulated. Community Data According to census data (2010), the population of Mocksville, North Carolina was 5,051. When it comes to gender, 2,770 (54.8%) people out of the total population were female, and 2,281 (45.2%) were male (Census, 2010). The primary race in Mocksville was Caucasian, with 3,734 people identifying as white. African American’s comprised 14.6 percent of the population, with 736 people identifying as such. 12 percent of the population identified as Hispanic and Latino, which is 607 people (Census, 2010). The age ranges in Mocksville are not even. The bulk of the population, 56.8 percent, is between the ages of 18 and 64. 18.3 percent are 65 years of age or older, and 24.9 percent are under the age of 18 (Mocksville, 2015). According to economic information in the census (2010), the median household income was $40,553, and 18.7 percent of the population are below the poverty level. When it comes to geographic parameters, Mocksville is 7.54 square miles (Mocksville, 2015). Mocksville’s history is rooted in tobacco and farming. Back in that time, Mocksville was home to a few famous residents, such as Daniel Boone, who lived near Mocksville from 1750 to 1759, Thomas Ferebee, who was a Hiroshima bombardier, J. D. Gibbs, son of Joe Gibbs, Hinton Rowan Helper, and Roy L. Williams (Mocksville, 2015). Next, the average family size in Mocksville is 3.02. There are 884 husband-wife family households, 200 single males, and 401 single females. Education is an important part of Mocksville’s structure. In the census (2010), 78.9 percent of the population were said to be a high school graduate or higher, and 23.4 percent were said to have a Bachelor’s degree or higher. Despite the levels of education possessed by the citizens of Mocksville, the unemployment rate is 5.8 percent, and only 2,270 people above the age of 16 are employed (Mocksville, 2015). Government data shows that the political systems in place are primarily republican, however there is also democratic, and libertarian sway in Mocksville (Census, 2010). The city has a political structure and representation. The state senate and house both have a member from Mocksville representing Davie County as a whole. They are Andrew Brock and Julia Howard (Elected, 2015). The next level on the government tier are the Davie County Commissioners, then comes the Clerk of Superior Court and the register of Deeds. The Sheriff and District Court Judges come next followed by the Mayor of Mocksville, and Mocksville Commissioners (Board, 2015). When it comes to Mocksville’s relationship to law enforcement, there are 21 full time law enforcement employees who live in the city (Mocksville, 2015). The Mocksville Police Department is located on Main Street close to the town center. Mocksville has plenty of government services that are provided. There are 42 full time government employ ees, who live in Mocksville (Mocksville, 2015). The city provides parks and recreation, streets and highways, police protection, firefighters, financial administration, water supply, and sewerage. Windshield Assessment Mocksville has a lot of character when it comes to its physical features. The houses are well-kept and not dilapidated or boarded up. The streets are paved, with very few pot holes, and there are streetlights and sidewalks all the way down Main Street. The communities condition is old but well maintained. With it being a small town rooted in farming, there are a lot of old Plantation, and Victorian style homes. The community is visibly bifurcated, which means it is stratified into higher and lower income areas. The old, large, plantation homes are on one end of Main Street, and smaller dwellings, and brick homes are on the other end of Main Street. There are many small businesses along Main Street in Mocksville, and very few big businesses. Some smaller businesses include a music instrument store, ice cream parlor, local bars, florists, a book store, and an antique store. Three of the bigger businesses on Main Street are the Davie County Enterprise, Boost Mobile, and NAPA Auto Parts. There are three different houses of worship on Main Street. These include a Methodist, and Presbyterian Church, as well as a Life Christian Church. Along with places to worship, Mocksville has public facilities such as parks, recreation centers, schools, and human service agencies. Rich Park is located right off Main Street, and the Brock Center for the Arts is a recreation center located close to the Methodist Church near the town center. Mocksville is home to four schools, which are South Davie Middle School, Davie High School, Davie County Early College High School, and the Davie County Community College. The human service agencies in Mocksville are the Department of Social Services, Davie County Hospital, Davie County Health Department, and the Davie County Senior Center. While driving down Main Street, doing the windshield assessment, the people in Mocksville were seen walking, and talking on cell phones, driving older vehicles, looking in store windows, going into the town hall building and the license plate building, and a few landscapers were seen mowing and trimming yards. Essentially, Mocksville is a busy town during the week. Interview An interview was conducted with an older member of the community of Mocksville, on March 11th, 2015, to discuss the resources in the town. Her name is Angela Cope, and she was born in 1955, making her 60 years old (personal communication, March 11, 2015). She stated that she has lived in Mocksville her whole life and has watched it grow from a rural farm town into, the city it is today. The first question asked was â€Å"what are the community’s resources within the community?† Mrs. Cope stated â€Å"well there’s a lot of things like that. The police and fire stations are nearby and the hospital is right down the road here. I have neighbors that are a big resource for me and my husband, in case of things like emergencies† (personal communication, March 11, 2015). The next question asked was â€Å"what resources are used by the community outside the community, and how are they accessed?† Mrs. Cope stated â€Å"The only thing I can think of are the h ospitals in Winston. My husband had a stroke a few years ago and had to be taken there by ambulance. My doctors are over in Winston to, and i drive myself to my appointments† (personal communication, March 11, 2015). The next question was â€Å"are there any informal human services available in Mocksville?† Mrs. Cope asked for that to be clarified, so a few examples were given such as neighbors, and charities. Mrs. Cope stated that â€Å"oh yes, my neighbors have been a big help to me and my husband. The people around here are really nice.† When asked who the leaders were in Mocksville, Mrs. Cope stated â€Å"You know, I’m not sure. I know Andy Stokes is the Sherriff, but I don’t know anyone on the town board. We have a mayor though† (personal communication, March 11, 2015). The next question asked was â€Å"do you know about Mocksville’s communication patterns?† She stated, â€Å"The only thing like that I know about is 911. I think the building is over by the hospital. I hear the fire stations sirens going off sometimes, and we have a weather scanner in the kitchen. I hear about Davie County being under weather alerts sometimes like during thunderstorms† (personal communication, March 11, 2015). When asked what the general feel is of Mocksville to its residents, Mrs. Cope stated that â€Å"Oh, Mocksville is a great place to live. Everything I need is close by and the people are nice.† Next asked was â€Å"how do you think Mocksville is perceived by outsiders?† She stated, â€Å"Well I hope they think it’s nice. It’s got this historic look to it that people like† (personal communication, March 11, 2015). The next question was, â€Å"Does Mocksville have any traditions?† Mrs. Cope said, †Å"Yeah, we have a Christmas parade every year. There’s the bed races, and the lights they put on the big oak trees at Christmas time. It’s really pretty.† The next question asked was, â€Å"What are the strengths of the community?† She stated, â€Å"I think the people are a strength, and the resources we have† (personal communication, March 11, 2015). The last questions asked was, â€Å"what are the human service needs of the community?† In response, Mrs. Cope stated that â€Å"The only need I can think about are things for seniors. We have the senior resource center, but when I was taking care of my mom before she passed, I would have liked some more help. It was hard on me and my husband† (personal communication, March 11, 2015). Plan After the interview, the next step for this community assessment is planning an intervention that a social worker could do with the community, which meets a need identified by the community. Based upon this assessment, a need discovered was more senior services, particularly helping caregivers who are caring for their parent or loved one. To form an intervention based on this need, Asset Based Community Development, or ABCD, was used. It is a strategy for sustainable community driven development. ABCD builds on the assets that are already found in the community and mobilizes individuals, associations, and institutions to come together to build on their assets not concentrate on their needs. An asset Mocksville already has, when it comes to the older adult population, is the Davie County Senior Resource Center. The center already has many activities and programs for seniors; however, the center could house and do more for this population. An intervention to propose is an elder daycare center. The senior center is located in the heart of Davie County and could offer a great location for such a program. An elder daycare center would simply be adding on to the services already offered at the senior center, and would help give caregivers a reprieve for a few hours during the day to relax or run errands. Simply, the elderly population is growing not only in small towns like Mocksville, but all over the United States. As these numbers increase, the resources for this population will need to increase as well. Conclusion In conclusion, through collecting community data about the citizens, and conducting a windshield assessment and an interview, a need was discovered within Mocksville, North Carolina, and a plan to address that need was formulated. With a population of over 5,000 and almost 20% being older adults, the need of a resource for caregivers in Mocksville became apparent, and even more so after an interview with a citizen of the town. By using an ABCD approach, the strengths of the community were assessed, and the possible intervention of an elder daycare center was formed. To end, community resources are vital for all populations to thrive. Mocksville has met that need, but will need to continue to grow its assets to meet the needs of a growing elderly population. References Davie County, NC Appointed Board Members. (2015). Retrieved from http://www.daviecountync.gov/index.aspx?NID=483 Davie County, NC Elected Officials. (2015). Retrieved from http://www.daviecountync.gov/DocumentCenter/Home/View/25 Mocksville Town, North Carolina QuickLinks. (2010). US Census Bureau. Retrieved from http://quickfacts.census.gov/qfd/states/37/3743720lk.html Mocksville, North Carolina Profile. (2015). Retrieved from http://www.city-data.com/city/Mocksville-North-Carolina.htm Town of Mocksville, NC. (2015). Retrieved March 31, 2015, from http://mocksvillenc.org/

Existentialism :: essays research papers

Existentialism is perhaps one of the world’s oldest philosophies. It has been dated back to nineteenth-century Danish and Greek philosophers. It is a simple idea, yet it has so many different ideals within it that it is almost impossible to define. There are many parts that make up one whole, basic idea. The many parts have been defined by famous existentialist artists and writers such as, Nietzsche, Chamfort, Sartre, and Kafka. These works have all proven many points about existentialism; however, even the pros cannot decide on one basic idea. That is why there are so many different interpretations of this famous ideal. If there were a single definition it would have something to do with having your own ideas and being free to choose any path.   Ã‚  Ã‚  Ã‚  Ã‚  If you were a believer in existentialistic ideals chances are you would not participate in society and/or your own life very much. Albert Camus believed that to be a true existentialist you had to remove yourself from society as much as possible since a belief in the foundation of government was to conform. Conforming to society norms is considered bad, it doesn’t allow the individual to progress and reach his own decisions Camus realized, however, that restricting himself from all social conformity was impossible. In his award-winning book, The Stranger, Camus depicts a man with very little emotion. Once in a while he shows a bit of heart, but for the most part, he is gives a robotic appearance. This character is based on existentialistic views, he tries to stay out of society as much as he can. He does the same thing from day to day. The character expresses no feeling about anything except that light is a sign of evil or annoyance, while the dark becomes a place of calm and seriousness. In society, the common idea is that light is good and evil grows in the darkest of places, but in Albert Camus’ novel, evil is good and the light is bad. They’re many other parts of existentialism. Camus influenced many of the writings on this subject although he did not stand unchallenged.   Ã‚  Ã‚  Ã‚  Ã‚  Many existentialists believed that man had no reason for life. In other words, there was no God and no reason to live life with rules of any kind because there is nothing in the end anyway. This thought did not gain the existentialist popularity with many religions.

The Lost Symbol Chapter 48-51

CHAPTER 48 In the heat of the moment, Capitol police officer Nunez had seen no option but to help the Capitol Architect and Robert Langdon escape. Now, however, back in the basement police headquarters, Nunez could see the storm clouds gathering fast. Chief Trent Anderson was holding an ice pack to his head while another officer was tending to Sato's bruises. Both of them were standing with the video surveillance team, reviewing digital playback files in an attempt to locate Langdon and Bellamy. â€Å"Check the playback on every hallway and exit,† Sato demanded. â€Å"I want to know where they went!† Nunez felt ill as he looked on. He knew it would be only a matter of minutes before they found the right video clip and learned the truth. I helped them escape. Making matters worse was the arrival of a four-man CIA field team that was now staging nearby, prepping to go after Langdon and Bellamy. These guys looked nothing like the Capitol Police. These guys were dead-serious soldiers . . . black camouflage, night vision, futuristic-looking handguns. Nunez felt like he would throw up. Making up his mind, he motioned discreetly to Chief Anderson. â€Å"A word, Chief?† â€Å"What is it?† Anderson followed Nunez into the hall. â€Å"Chief, I made a bad mistake,† Nunez said, breaking a sweat. â€Å"I'm sorry, and I'm resigning.† You'll fire me in a few minutes anyway. â€Å"I beg your pardon?† Nunez swallowed hard. â€Å"Earlier, I saw Langdon and Architect Bellamy in the visitor center on their way out of the building.† â€Å"What?!† Anderson bellowed. â€Å"Why didn't you say something?!† â€Å"The Architect told me not to say a word.† â€Å"You work for me, goddamm it!† Anderson's voice echoed down the corridor. â€Å"Bellamy smashed my head into a wall, for Christ's sake!† Nunez handed Anderson the key that the Architect had given him. â€Å"What is this?† Anderson demanded. â€Å"A key to the new tunnel under Independence Avenue. Architect Bellamy had it. That's how they escaped.† Anderson stared down at the key, speechless. Sato poked her head out into the hallway, eyes probing. â€Å"What's going on out here?† Nunez felt himself go pale. Anderson was still holding the key, and Sato clearly had seen it. As the hideous little woman drew near, Nunez improvised as best as he could, hoping to protect his chief. â€Å"I found a key on the floor in the subbasement. I was just asking Chief Anderson if he knew what it might go to.† Sato arrived, eyeing the key. â€Å"And does the chief know?† Nunez glanced up at Anderson, who was clearly weighing all his options before speaking. Finally, the chief shook his head. â€Å"Not offhand. I'd have to check the–â€Å" â€Å"Don't bother,† Sato said. â€Å"This key unlocks a tunnel off the visitor center.† â€Å"Really?† Anderson said. â€Å"How do you know that?† â€Å"We just found the surveillance clip. Officer Nunez here helped Langdon and Bellamy escape and then relocked that tunnel door behind them. Bellamy gave Nunez that key.† Anderson turned to Nunez with a flare of anger. â€Å"Is this true?!† Nunez nodded vigorously, doing his best to play along. â€Å"I'm sorry, sir. The Architect told me not to tell a soul!† â€Å"I don't give a damn what the Architect told you!† Anderson yelled. â€Å"I expect–â€Å" â€Å"Shut up, Trent,† Sato snapped. â€Å"You're both lousy liars. Save it for your CIA inquisition.† She snatched the Architect's tunnel key from Anderson. â€Å"You're done here.† CHAPTER 49 Robert Langdon hung up his cell phone, feeling increasingly worried. Katherine's not answering her cell? Katherine had promised to call him as soon as she was safely out of the lab and on her way to meet him here, but she had never done so. Bellamy sat beside Langdon at the reading-room desk. He, too, had just made a call, his to an individual he claimed could offer them sanctuary–a safe place to hide. Unfortunately, this person was not answering either, and so Bellamy had left an urgent message, telling him to call Langdon's cell phone right away. â€Å"I'll keep trying,† he said to Langdon, â€Å"but for the moment, we're on our own. And we need to discuss a plan for this pyramid.† The pyramid. For Langdon, the spectacular backdrop of the reading room had all but disappeared, his world constricting now to include only what was directly in front of him–a stone pyramid, a sealed package containing a capstone, and an elegant African American man who had materialized out of the darkness and rescued him from the certainty of a CIA interrogation. Langdon had expected a modicum of sanity from the Architect of the Capitol, but now it seemed Warren Bellamy was no more rational than the madman claiming Peter was in purgatory. Bellamy was insisting this stone pyramid was, in fact, the Masonic Pyramid of legend. An ancient map? That guides us to powerful wisdom? â€Å"Mr. Bellamy,† Langdon said politely, â€Å"this idea that there exists some kind of ancient knowledge that can imbue men with great power . . . I simply can't take it seriously.† Bellamy's eyes looked both disappointed and earnest, making Langdon's skepticism all the more awkward. â€Å"Yes, Professor, I had imagined you might feel this way, but I suppose I should not be surprised. You are an outsider looking in. There exist certain Masonic realities that you will perceive as myth because you are not properly initiated and prepared to understand them.† Now Langdon felt patronized. I wasn't a member of Odysseus's crew, but I'm certain the Cyclops is a myth. â€Å"Mr. Bellamy, even if the legend is true . . . this pyramid cannot possibly be the Masonic Pyramid.† â€Å"No?† Bellamy ran a finger across the Masonic cipher on the stone. â€Å"It looks to me like it fits the description perfectly. A stone pyramid with a shining metal capstone, which, according to Sato's X-ray, is exactly what Peter entrusted to you.† Bellamy picked up the little cube-shaped package, weighing it in his hand. â€Å"This stone pyramid is less than a foot tall,† Langdon countered. â€Å"Every version of the story I've ever heard describes the Masonic Pyramid as enormous.† Bellamy had clearly anticipated this point. â€Å"As you know, the legend speaks of a pyramid rising so high that God Himself can reach out and touch it.† â€Å"Exactly.† â€Å"I can see your dilemma, Professor. However, both the Ancient Mysteries and Masonic philosophy celebrate the potentiality of God within each of us. Symbolically speaking, one could claim that anything within reach of an enlightened man . . . is within reach of God.† Langdon felt unswayed by the wordplay. â€Å"Even the Bible concurs,† Bellamy said. â€Å"If we accept, as Genesis tells us, that `God created man in his own image,' then we also must accept what this implies–that mankind was not created inferior to God. In Luke 17:20 we are told, `The kingdom of God is within you.' â€Å" â€Å"I'm sorry, but I don't know any Christians who consider themselves God's equal.† â€Å"Of course not,† Bellamy said, his tone hardening. â€Å"Because most Christians want it both ways. They want to be able to proudly declare they are believers in the Bible and yet simply ignore those parts they find too difficult or too inconvenient to believe.† Langdon made no response. â€Å"Anyhow,† Bellamy said, â€Å"the Masonic Pyramid's age-old description as being tall enough to be touched by God . . . this has long led to misinterpretations about its size. Conveniently, it keeps academics like yourself insisting the pyramid is a legend, and nobody searches for it.† Langdon looked down at the stone pyramid. â€Å"I apologize that I'm frustrating you,† he said. â€Å"I've simply always thought of the Masonic Pyramid as a myth.† â€Å"Does it not seem perfectly fitting to you that a map created by stonemasons would be carved in stone? Throughout history, our most important guideposts have always been carved in stone– including the tablets God gave Moses–Ten Commandments to guide our human conduct.† â€Å"I understand, and yet it is always referred to as the Legend of the Masonic Pyramid. Legend implies it is mythical.† â€Å"Yes, legend.† Bellamy chuckled. â€Å"I'm afraid you're suffering from the same problem Moses had.† â€Å"I'm sorry?† Bellamy looked almost amused as he turned in his seat, glancing up at the second-tier balcony, where sixteen bronze statues peered down at them. â€Å"Do you see Moses?† Langdon gazed up at the library's celebrated statue of Moses. â€Å"Yes.† â€Å"He has horns.† â€Å"I'm aware of that.† â€Å"But do you know why he has horns?† Like most teachers, Langdon did not enjoy being lectured to. The Moses above them had horns for the same reason thousands of Christian images of Moses had horns–a mistranslation of the book of Exodus. The original Hebrew text described Moses as having â€Å"karan ‘ohr panav†Ã¢â‚¬â€œ â€Å"facial skin that glowed with rays of light†Ã¢â‚¬â€œbut when the Roman Catholic Church created the official Latin translation of the Bible, the translator bungled Moses's description, rendering it as â€Å"cornuta esset facies sua,† meaning â€Å"his face was horned.† From that moment on, artists and sculptors, fearing reprisals if they were not true to the Gospels, began depicting Moses with horns. â€Å"It was a simple mistake,† Langdon replied. â€Å"A mistranslation by Saint Jerome around four hundred A.D.† Bellamy looked impressed. â€Å"Exactly. A mistranslation. And the result is . . . poor Moses is now misshapen for all history.† â€Å"Misshapen† was a nice way to put it. Langdon, as a child, had been terrified when he saw Michelangelo's diabolical â€Å"horned Moses†Ã¢â‚¬â€œthe centerpiece of Rome's Basilica of St. Peter in Chains. â€Å"I mention the horned Moses,† Bellamy now said, â€Å"to illustrate how a single word, misunderstood, can rewrite history.† You're preaching to the choir, Langdon thought, having learned the lesson firsthand in Paris a number of years back. SanGreal: Holy Grail. SangReal: Royal Blood. â€Å"In the case of the Masonic Pyramid,† Bellamy continued, â€Å"people heard whispers about a `legend.' And the idea stuck. The Legend of the Masonic Pyramid sounded like a myth. But the word legend was referring to something else. It had been misconstrued. Much like the word talisman.† He smiled. â€Å"Language can be very adept at hiding the truth.† â€Å"That's true, but you're losing me here.† â€Å"Robert, the Masonic Pyramid is a map. And like every map, it has a legend–a key that tells you how to read it.† Bellamy took the cube-shaped package and held it up. â€Å"Don't you see? This capstone is the legend to the pyramid. It is the key that tells you how to read the most powerful artifact on earth . . . a map that unveils the hiding place of mankind's greatest treasure–the lost wisdom of the ages.† Langdon fell silent. â€Å"I humbly submit,† Bellamy said, â€Å"that your towering Masonic Pyramid is only this . . . a modest stone whose golden capstone reaches high enough to be touched by God. High enough that an enlightened man can reach down and touch it.† Silence hung between the two men for several seconds. Langdon felt an unexpected pulse of excitement as he looked down at the pyramid, seeing it in a new light. His eyes moved again to the Masonic cipher. â€Å"But this code . . . it seems so . . .† â€Å"Simple?† Langdon nodded. â€Å"Almost anyone could decipher this.† Bellamy smiled and retrieved a pencil and paper for Langdon. â€Å"Then perhaps you should enlighten us?† Langdon felt uneasy about reading the code, and yet considering the circumstances, it seemed a minor betrayal of Peter's trust. Moreover, whatever the engraving said, he could not imagine that it unveiled a secret hiding place of anything at all . . . much less that of one of history's greatest treasures. Langdon accepted the pencil from Bellamy and tapped it on his chin as he studied the cipher. The code was so simple that he barely needed pencil and paper. Even so, he wanted to ensure he made no mistakes, and so he dutifully put pencil to paper and wrote down the most common decryption key for a Masonic cipher. The key consisted of four grids–two plain and two dotted–with the alphabet running through them in order. Each letter of the alphabet was now positioned inside a uniquely shaped â€Å"enclosure† or â€Å"pen.† The shape of each letter's enclosure became the symbol for that letter. The scheme was so simple, it was almost infantile. Langdon double-checked his handiwork. Feeling confident the decryption key was correct, he now turned his attention back to the code inscribed on the pyramid. To decipher it, all he had to do was to find the matching shape on his decryption key and write down the letter inside it. The first character on the pyramid looked like a down arrow or a chalice. Langdon quickly found the chalice-shaped segment on the decryption key. It was located in the lower left-hand corner and enclosed the letter S. Langdon wrote down S. The next symbol on the pyramid was a dotted square missing its right side. That shape on the decryption grid enclosed the letter O. He wrote down O. The third symbol was a simple square, which enclosed the letter E. Langdon wrote down E. SOE†¦ He continued, picking up speed until he had completed the entire grid. Now, as he gazed down at his finished translation, Langdon let out a puzzled sigh. Hardly what I'd call a eureka moment. Bellamy's face showed the hint of a smile. â€Å"As you know, Professor, the Ancient Mysteries are reserved only for the truly enlightened.† â€Å"Right,† Langdon said, frowning. Apparently, I don't qualify. CHAPTER 50 In a basement office deep inside CIA headquarters in Langley, Virginia, the same sixteen- character Masonic cipher glowed brightly on a high-definition computer monitor. Senior OS analyst Nola Kaye sat alone and studied the image that had been e-mailed to her ten minutes ago by her boss, Director Inoue Sato. Is this some kind of joke? Nola knew it was not, of course; Director Sato had no sense of humor, and the events of tonight were anything but a joking matter. Nola's high-level clearance within the CIA's all-seeing Office of Security had opened her eyes to the shadow worlds of power. But what Nola had witnessed in the last twenty-four hours had changed her impressions forever of the secrets that powerful men kept. â€Å"Yes, Director,† Nola now said, cradling the phone on her shoulder as she talked to Sato. â€Å"The engraving is indeed the Masonic cipher. However, the cleartext is meaningless. It appears to be a grid of random letters.† She gazed down at her decryption. â€Å"It must say something,† Sato insisted. â€Å"Not unless it has a second layer of encryption that I'm not aware of.† â€Å"Any guesses?† Sato asked. â€Å"It's a grid-based matrix, so I could run the usual–Vigenre, grilles, trellises, and so forth–but no promises, especially if it's a onetime pad.† â€Å"Do what you can. And do it fast. How about the X-ray?† Nola swiveled her chair to a second system, which displayed a standard security X-ray of someone's bag. Sato had requested information on what appeared to be a small pyramid inside a cube-shaped box. Normally, a two-inch-tall object would not be an issue of national security unless it was made of enriched plutonium. This one was not. It was made of something almost equally startling. â€Å"Image-density analysis was conclusive,† Nola said. â€Å"Nineteen-point-three grams per cubic centimeter. It's pure gold. Very, very valuable.† â€Å"Anything else?† â€Å"Actually, yes. The density scan picked up minor irregularities on the surface of the gold pyramid. It turns out the gold is engraved with text.† â€Å"Really?† Sato sounded hopeful. â€Å"What does it say?† â€Å"I can't tell yet. The inscription is extremely faint. I'm trying to enhance with filters, but the resolution on the X-ray is not great.† â€Å"Okay, keep trying. Call me when you have something.† â€Å"Yes, ma'am.† â€Å"And, Nola?† Sato's tone turned ominous. â€Å"As with everything you have learned in the last twenty-four hours, the images of the stone pyramid and gold capstone are classified at the highest levels of security. You are to consult no one. You report to me directly. I want to make sure that is clear.† â€Å"Of course, ma'am.† â€Å"Good. Keep me posted.† Sato hung up. Nola rubbed her eyes and looked blearily back at her computer screens. She had not slept in over thirty-six hours, and she knew damn well she would not sleep again until this crisis had reached its conclusion. Whatever that may be. Back at the Capitol Visitor Center, four black-clad CIA field-op specialists stood at the entrance to the tunnel, peering hungrily down the dimly lit shaft like a pack of dogs eager for the hunt. Sato approached, having just hung up from a call. â€Å"Gentlemen,† she said, still holding the Architect's key, â€Å"are your mission parameters clear?† â€Å"Affirmative,† the lead agent replied. â€Å"We have two targets. The first is an engraved stone pyramid, approximately one foot tall. The second is a smaller, cube-shaped package, approximately two inches tall. Both were last seen in Robert Langdon's shoulder bag.† â€Å"Correct,† Sato said. â€Å"These two items must be retrieved quickly and intact. Do you have any questions?† â€Å"Parameters for use of force?† Sato's shoulder was still throbbing from where Bellamy had struck her with a bone. â€Å"As I said, it is of critical importance that these items be retrieved.† â€Å"Understood.† The four men turned and headed into the darkness of the tunnel. Sato lit a cigarette and watched them disappear. CHAPTER 51 Katherine Solomon had always been a prudent driver, but now she was pushing her Volvo at over ninety as she fled blindly up the Suitland Parkway. Her trembling foot had been lodged on the accelerator for a full mile before her panic began to lift. She now realized her uncontrollable shivering was no longer solely from fear. I'm freezing. The wintry night air was gushing through her shattered window, buffeting her body like an arctic wind. Her stockinged feet were numb, and she reached down for her spare pair of shoes, which she kept beneath the passenger seat. As she did, she felt a stab of pain from the bruise on her throat, where the powerful hand had latched on to her neck. The man who had smashed through her window bore no resemblance to the blond-haired gentleman whom Katherine knew as Dr. Christopher Abaddon. His thick hair and smooth, tanned complexion had disappeared. His shaved head, bare chest, and makeup-smeared face had been unveiled as a terrifying tapestry of tattoos. She heard his voice again, whispering to her in the howl of wind outside her broken window. Katherine, I should have killed you years ago . . . the night I killed your mother. Katherine shivered, feeling no doubt. That was him. She had never forgotten the look of fiendish violence in his eyes. Nor had she ever forgotten the sound of her brother's single gunshot, which had killed this man, propelling him off a high ledge into the frozen river below, where he plummeted through the ice and never resurfaced. Investigators had searched for weeks, never finding his body, and finally decided it had been washed away by the current out to the Chesapeake Bay. They were wrong, she now knew. He is still alive. And he's back. Katherine felt angst-ridden as the memories flooded back. It was almost exactly ten years ago. Christmas Day. Katherine, Peter, and their mother–her entire family–were gathered at their sprawling stone mansion in Potomac, nestled on a two-hundred-acre wooded estate with its own river running through it. As was tradition, their mother worked diligently in the kitchen, rejoicing in the holiday custom of cooking for her two children. Even at seventy-five years of age, Isabel Solomon was an exuberant cook, and tonight the mouthwatering smells of roast venison, parsnip gravy, and garlic mashed potatoes wafted through the house. While Mother prepared the feast, Katherine and her brother relaxed in the conservatory, discussing Katherine's latest fascination–a new field called Noetic Science. An unlikely fusion of modern particle physics and ancient mysticism, Noetics had absolutely captivated Katherine's imagination. Physics meets philosophy. Katherine told Peter about some of the experiments she was dreaming up, and she could see in his eyes that he was intrigued. Katherine felt particularly pleased to give her brother something positive to think about this Christmas, since the holiday had also become a painful reminder of a terrible tragedy. Peter's son, Zachary. Katherine's nephew's twenty-first birthday had been his last. The family had been through a nightmare, and it seemed that her brother was only now finally learning how to laugh again. Zachary had been a late bloomer, frail and awkward, a rebellious and angry teenager. Despite his deeply loving and privileged upbringing, the boy seemed determined to detach himself from the Solomon â€Å"establishment.† He was kicked out of prep school, partied hard with the â€Å"celebrati,† and shunned his parents' exhaustive attempts to provide him firm and loving guidance. He broke Peter's heart. Shortly before Zachary's eighteenth birthday, Katherine had sat down with her mother and brother and listened to them debating whether or not to withhold Zachary's inheritance until he was more mature. The Solomon inheritance–a centuries-old tradition in the family–bequeathed a staggeringly generous piece of the Solomon wealth to every Solomon child on his or her eighteenth birthday. The Solomons believed that an inheritance was more helpful at the beginning of someone's life than at the end. Moreover, placing large pieces of the Solomon fortune in the hands of eager young descendants had been the key to growing the family's dynastic wealth. In this case, however, Katherine's mother argued that it was dangerous to give Peter's troubled son such a large sum of money. Peter disagreed. â€Å"The Solomon inheritance,† her brother had said, â€Å"is a family tradition that should not be broken. This money may well force Zachary to be more responsible.† Sadly, her brother had been wrong. The moment Zachary received the money, he broke from the family, disappearing from the house without taking any of his belongings. He surfaced a few months later in the tabloids: TRUST FUND PLAYBOY LIVING EUROPEAN HIGH LIFE. The tabloids took joy in documenting Zachary's spoiled life of debauchery. The photos of wild parties on yachts and drunken disco stupors were hard for the Solomons to take, but the photos of their wayward teen turned from tragic to frightening when the papers reported Zachary had been caught carrying cocaine across a border in Eastern Europe: SOLOMON MILLIONAIRE IN TURKISH PRISON. The prison, they learned, was called Soganlik–a brutal F-class detention center located in the Kartal district outside of Istanbul. Peter Solomon, fearing for his son's safety, flew to Turkey to retrieve him. Katherine's distraught brother returned empty-handed, having been forbidden even to visit with Zachary. The only promising news was that Solomon's influential contacts at the U.S. State Department were working on getting him extradited as quickly as possible. Two days later, however, Peter received a horrifying international phone call. The next morning, headlines blared: SOLOMON HEIR MURDERED IN PRISON. The prison photos were horrific, and the media callously aired them all, even long after the Solomons' private burial ceremony. Peter's wife never forgave him for failing to free Zachary, and their marriage came to an end six months later. Peter had been alone ever since. It was years later that Katherine, Peter, and their mother, Isabel, were gathered quietly for Christmas. The pain was still a presence in their family, but mercifully it was fading with each passing year. The pleasant rattle of pots and pans now echoed from the kitchen as their mother prepared the traditional feast. Out in the conservatory, Peter and Katherine were enjoying a baked Brie and relaxed holiday conversation. Then came an utterly unexpected sound. â€Å"Hello, Solomons,† an airy voice said behind them. Startled, Katherine and her brother spun to see an enormous muscular figure stepping into the conservatory. He wore a black ski mask that covered all of his face except his eyes, which shone with feral ferocity. Peter was on his feet in an instant. â€Å"Who are you?! How did you get in here?!† â€Å"I knew your little boy, Zachary, in prison. He told me where this key was hidden.† The stranger held up an old key and grinned like a beast. â€Å"Right before I bludgeoned him to death.† Peter's mouth fell open. A pistol appeared, aimed directly at Peter's chest. â€Å"Sit.† Peter fell back into his chair. As the man moved into the room, Katherine was frozen in place. Behind his mask, the man's eyes were wild like those of a rabid animal. â€Å"Hey!† Peter yelled, as if trying to warn their mother in the kitchen. â€Å"Whoever you are, take what you want, and get out!† The man leveled his gun at Peter's chest. â€Å"And what is it you think I want?† â€Å"Just tell me how much,† Solomon said. â€Å"We don't have money in the house, but I can–â€Å" The monster laughed. â€Å"Do not insult me. I have not come for money. I have come tonight for Zachary's other birthright.† He grinned. â€Å"He told me about the pyramid.† Pyramid? Katherine thought in bewildered terror. What pyramid? Her brother was defiant. â€Å"I don't know what you're talking about.† â€Å"Don't play dumb with me! Zachary told me what you keep in your study vault. I want it. Now.† â€Å"Whatever Zachary told you, he was confused,† Peter said. â€Å"I don't know what you're talking about!† â€Å"No?† The intruder turned and aimed the gun at Katherine's face. â€Å"How about now?† Peter's eyes filled with terror. â€Å"You must believe me! I don't know what it is you want!† â€Å"Lie to me one more time,† he said, still aiming at Katherine, â€Å"and I swear I will take her from you.† He smiled. â€Å"And from what Zachary said, your little sister is more precious to you than all your–â€Å" â€Å"What's going on?!† Katherine's mother shouted, marching into the room with Peter's Browning Citori shotgun–which she aimed directly at the man's chest. The intruder spun toward her, and the feisty seventy-five-year-old woman wasted no time. She fired a deafening blast of pellets. The intruder staggered backward, firing his handgun wildly in all directions, shattering windows as he fell and crashed through the glass doorway, dropping the pistol as he fell. Peter was instantly in motion, diving on the loose handgun. Katherine had fallen, and Mrs. Solomon hurried to her side, kneeling beside her. â€Å"My God, are you hurt?!† Katherine shook her head, mute with shock. Outside the shattered glass door, the masked man had clambered to his feet and was running into the woods, clutching his side as he ran. Peter Solomon glanced back to make sure his mother and sister were safe, and seeing they were fine, he held the pistol and raced out the door after the intruder. Katherine's mother held her hand, trembling. â€Å"Thank heavens you're okay.† Then suddenly her mother pulled away. â€Å"Katherine? You're bleeding! There's blood! You're hurt!† Katherine saw the blood. A lot of blood. It was all over her. But she felt no pain. Her mother frantically searched Katherine's body for a wound. â€Å"Where does it hurt!† â€Å"Mom, I don't know, I don't feel anything!† Then Katherine saw the source of the blood, and she went cold. â€Å"Mom, it's not me . . .† She pointed to the side of her mother's white satin blouse, where blood was running freely, and a small tattered hole was visible. Her mother glanced down, looking more confused than anything else. She winced and shrank back, as if the pain had just hit her. â€Å"Katherine?† Her voice was calm, but suddenly it carried the weight of her seventy-five years. â€Å"I need you to call an ambulance.† Katherine ran to the hall phone and called for help. When she got back to the conservatory, she found her mother lying motionless in a pool of blood. She ran to her, crouching down, cradling her mother's body in her arms. Katherine had no idea how much time had passed when she heard the distant gunshot in the woods. Finally, the conservatory door burst open, and her brother, Peter, rushed in, eyes wild, gun still in his hand. When he saw Katherine sobbing, holding their lifeless mother in her arms, his face contorted in anguish. The scream that echoed through the conservatory was a sound Katherine Solomon would never forget.

Controlled assessment: Sainsbury’s transcripts Essay

In the first transcript ‘store standards’ Joseph and Jason communicate with each other on the shop floor using spontaneous speech . However Jason comes with an agenda. In the second transcript, ‘setting up the meeting’ Jason and joseph are arranging a meeting where they argue a bit about joseph having a meeting with someone else. However Jason warns him that he is to have a meeting with him and he ‘holds the floor’. In the third transcript ‘the appraisal meeting’ Jason and joseph have a meeting where Jason again ‘holds the floor’.Jason: is the manager of the largest Sainsbury’s store in the country which means he has a huge responsibility to make sure the workers have everything in place , staff are dressed neatly and provide people with their needs and wanting’s. Joseph: is a trainee who is training to be a manager in Sainsbury’s and has been working there for more than a year. He has also been sup plying people with help and helps set out the food, toys, clothes and much, much more. The first transcript ‘store standards’ begins with an adjacency pair, Jason and Joseph, greeting each other informally with the use of ‘alright’ and as I have mentioned in the introduction, they are standing on the shop floor which also adds to the informality of the situation. This continues with Joseph’s response of ‘yep, yep, yeah’ which possibly shows that he is nervous. Another place where it possibly shows that he is nervous is when he uses some jargon. Here is some evidence: ‘they’re back of the run (?)’. As the conversation continues to move on, Jason expresses a prosodic feature by telling Joseph about the store standards ‘the standards you set are the standards you get’. By saying this he is explaining Joseph about how he has to keep the corporative image of the store standards. However joseph does not seem to be listening and Jason gets annoyed and say’s ‘you’re talking to me now.’ Later on in the transcript Joseph corresponds to a paralinguistic feature by ‘laughing’ .This does relate to the subject they are talking about which shows that Joseph might conceivably be annoyed by the subject and might want to change it. In the second transcript, ‘setting up the meeting’, Jason has come back to the shop floor to arrange a meeting with Joseph. However joseph has to meet another member of staff called Ginger and askes Jason if he has cleared it out with him or not because apparently he has other plans for him; ‘have you spoken to ginger about this? cos he has other plans for me’. This makes Jason bothered and say’s ‘no’ with annoyance and overlaps him and tells him to meet him at halve past twelve. The third transcript ‘The appraisal meeting’, Jason and Joseph are having a meeting but this time not on the shop floor. The meeting is about Joseph being task focused and not paying attention to others. Jason explains the disadvantages about being task focused while Joseph is agreeing with his mistake and apologising. Later on in the conversation, Jason demonstrates and methodizes (to joseph) how he wants him to work. He also uses a form of spontaneous speech (which is also known as abbreviated language) when he says ‘yeah so I’m driving my double decker bus yeah and I’m the driver cos I’m the leader’.